Top 5 Fashion Games Performance in Kenya Q4 2024

In the fourth quarter of 2024, the fashion gaming sector in Kenya demonstrated diverse performance patterns across the top five applications, as analyzed by Sensor Tower.

Paper Doll Diary: Dress Up DIY from Bravestars Games saw a consistent increase in weekly downloads, peaking at about 10.7K in mid-November. The weekly active users also showed a steady rise, reaching approximately 108.9K by the end of December.

Project Makeover by Magic Tavern, Inc. experienced a fluctuating trend in downloads, with a significant peak of 12.6K in late October. However, its weekly revenue remained relatively modest, averaging around $250. Meanwhile, active users peaked at 37.9K in late October before gradually declining to 26.1K by year-end.

Hair Salon: Beauty Salon Game also by Bravestars Games, had a steady increase in downloads, with a peak of 7.1K in mid-December. Active users increased steadily throughout the quarter, ending at about 28.1K.

Makeup Show: Makeover Salon from TapMagic saw a mixed trend in downloads, with notable peaks in late October and December, reaching 7.9K. Active users also increased, peaking at 43.5K towards the end of December.

Finally, Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES showed a gradual increase in downloads, peaking at 6.9K in early December. Active users climbed steadily, reaching a high of 52.4K in early December before slightly decreasing towards the end of the quarter.

For more insights and detailed analytics, visit Sensor Tower.